Study on Effects of E-Commerce Application and New Product Development Strategy on New Product Development Performance: Using Enterprises of Science Park as Examples

The strong awareness of quality and the fast change in the market have shortened the life cycle of hi-tech products; therefore, enterprises must use E-Commerce and adopt appropriate new product development strategies to develop the products which meet customer needs and improve the new product development performance. With the Taiwanese hi-tech industry as the subject, this study explores the relevance among the application degree of e-commerce, the new product development strategy, and the new product development performance. A questionnaire survey was conducted in this study, the questionnaire copies were distributed among the superintendents in charge of the development of e-commerce or new products in hi-tech manufacturers. According to the research results, a higher application degree of e-commerce has significant positive effects on the new product development performance; the implementation degree of the new product development strategies promotes the application of e-commerce; a higher implementation degree of the new product development strategies has significant positive effects on the new product development performance; hi-tech manufacturers can adopt new product development strategies to enhance the application degree of e-commerce and then improve the new product development performance.