Case study on banksʹʹ webpages: The use of personal pronouns

Research on discourse forms is becoming more and more common in an attempt at explaining daily linguistic paradigms in specific documents. In the field of business, this interest may be related to enhancing corporate communication and marketing techniques. The aim of this paper is to discuss the uses of personal pronouns in the ʹAbout Usʹ pages of banksʹ corporate websites. This study is based on a compilation of previous works from researchers who focused on the analysis of pronoun, concerning both style and function. In this experiment, 64 webpages from bank websites were selected for the corpus and subsequent data compilation and analyses were performed. The results revealed the most frequent personal pronouns which had been used in the different sections of banksʹ webpages. This research helps us to better understand academic English discourse in the field of banking.