Author/Authors :
Jolani، Tahere نويسنده Department of linguistics,Ferdowsi University of Mashhad,Mashhad,Iran , , Pahlavannezhad، Mohammadreza نويسنده Department of linguistics,Ferdowsi University of Mashhad,Mashhad,Iran , , Khojaste، Hasan نويسنده Faculty of culture, arts and communications,Communications Institute,Tehran,Iran ,
Abstract :
Semiotics is one of the branches seem that comprehending of It is very helpful in the process of programming the new structures in the mass media programming ; and one of these new formats called public service announcement (PSA) is not an exception among them. The author of this study examines the semiotics of factors and constructive elements of PSA in the radio channel of health. A channel that appears in todays fast world has very important tips in health realm.
