Emotional Temperament in Food-Related Metaphors: A Cross-Cultural Account of the Conceptualizations of SADNESS

What people in a society and culture eat or the way they consume their food may become a source domain for emotional temperament and therefore an implication for portrayal of their specific cultural models. Adopting the basic assumptions of the Lakoffian School on ‘experiential realism’ and ‘universal embodiment’ this study is an attempt to delve into the conceptual system of Persian in order to explore its specific socio-cultural motivations for the construction and semantic changes in the use of metaphorical concepts of sadness. The metaphorical uses of foodrelated concepts in Persian manifest that, in spite of some correspondences to those in English, sadness metaphorical concepts are distinctive in Persian. The conceptual metaphor variations reveal many vestiges of Hippocratic notions of humoral doctrine and Avicennian Traditional Medicine, suggesting that the cultural models of humoralism and dietetics have left their traces deeply in the Persians’ belief systems. The effects, therefore, have been extended into Persian metaphoric language.