Title of article :
An Exploratory Introduction towards Internet Banking English
Author/Authors :
Casa?-Pitarch Ricardo نويسنده Universitat Jaume I
Pages :
15
From page :
102
Abstract :
The aim of research on language for specific purposes is to explain how particular forms of the language are used in any given context. Nowadays, banks need to offer their services and products via Internet in order to keep themselves competitive in the current globalized market, as it happens with any other industry or academic field. Therefore, research on specific language is necessary for any professional involved in that given particular area in order to understand and reproduce texts of the same nature. This paper introduces a bibliography review about the features that determine the language used by banks in their websites. This paper begins with the definitions of ‘bank’ and ‘banking’ and moves towards the principles of ‘Internet banking’, specifying some general and specific features of its particular language forms and most common uses. This introduction towards the language used by banks on the Internet is expected to be used as some basic guidelines for professionals interested in the field of banks and linguistics to deal with this variety of language for specific purposes.
Journal title :
Astroparticle Physics
Serial Year :
2016
Record number :
2408913
Link To Document :
بازگشت