Consumer Complaining Behavior

Customer complaining behavior is an expression of dissatisfaction with a product and services. Finding that how people complaining through different ways. Therefore, this study aimed at empirically investigation how customer complaint through the Perceived value of complaining and Complain to third party. For this purpose we are using different techniques including correlation, regression, cronbach Alpha. The data was collected through questionnaires from a sample of 50 respondents of Bahawalpur Pakistan to check the complaining behavior of the customer in Bahawalpur Area, through this we find that there is a positive relation between the customer complaining behavior with the Perceived value of complaining and Complain to third party.