Author/Authors :
Heidarzadeh Somaieh نويسنده Urmia University , Donivai Ali نويسنده Urmia University , Solimanpur Maqsood نويسنده Urmia University
Abstract :
Supply chain is a system involved in moving a product or service from a
supplier to a customer. Since the supply chain in a company includes all responsibilities
and operations of the company, its design is necessarily a complete part of the strategic
planning procedure of the company. This paper intends to develop a supply chain strategy
through such tools as system dynamics and game theory. In this research, we have rst
identied the principal variables of the supply chain to draw the causal diagrams with
feedback loops. Then, the layer and rate variables have been identied, layer and
ow
models created, and the simulation model implemented for 10 years by writing equations.
To review the automotive industry, four main aspects have been selected for programming.
The issue of selecting the best combination of strategy as a game with four players has
been considered in which each player can select three strategies. Then, the Shapely Value
has been used, and the in
uence of each player in creating desirability has been measured;
the best strategy combination has been achieved by creating the decision tree. The results
of this study show that automotive part makers will have the greatest impact on the future
of the automotive industry in Iran