Cultural tourism: challenges and strategies

The purpose of this article is study of cultural tourism challenges in the country and presentation of related strategies. The main questions are: what are the most important cultural tourism challenges? What are the managing strategies? At first, motivation factors in tourism are studied and effective criteria in choice of destination are classified. Then, cultural and tourist impressionability, cultural tourism types and cultural views of tourism are being reviewed and cultural-social impacts of tourism, consequences of cultural tourism and development ways of cultural tourism are being studied. The related strategies are presented at the end. The research method is descriptive analytical. The research results show that cultural tourism is impossible without attention to economic and social impacts and governments role in a scientific and practical planning