Abstract :
The paper presents the articulated strategy of valorization,
implemented by the international movement called Slow
Food in Italy and abroad in order to reconsider the concept of
agricultural profitability. In particular, the paper suggests profitability
lays on the value markets recognize to agricultural
production. In this perspective, the Slow Food strategy represents
a good practice to be emulated because it strengthens the producers’
confidence, improves product culture among producers
and consumers, and re-embeds local agricultural products into
the hotbed of practices of society while mass consumption
drives it to abandonment
