Analyzing Attitude of Rural Cooperatives Managers in Khouzestan Province toward Electronic Commerce

The purpose of this research was analyzing attitude of rural cooperatives managers in Khouzestan province toward electronic commerce, Iran. The research method was correlative descriptive. The population of this study included rural cooperatives managers in Khuzestan province. The total number of members was 101 people. Due to the limited population, census method was used. Questionnaire reliability was estimated by calculating Cronbach’s alpha and it was appropriate for this study. There was between 0.771 to 0.842. Data were analyzed using the Statistical Package for the Social Sciences (SPSS). To reach the research objectives, appropriate statistical procedures for description were used. Data analysis was carried out through data description and data inferential analysis. The results of research showed the correlation between level of education, creativity, technical requirements, social requirements, educational requirements, managerial requirements, economical requirements, political requirements, age and attitude toward electronic commerce in rural cooperatives was significant. Also the result of regression analysis by stepwise method indicated level of education, creativity, attitude to technical requirements, social requirements, educational requirements, managerial requirements, economical requirements, political requirements and age may well explain for 61.9% changes (R2 = 0.619) in attitude of managers.