Title of article :
The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior: the Case of Refah Stores in Tehran City
Author/Authors :
Sheikh, Naser Department of management - Islamic Azad University, firoozkooh , Hosseinikia, Seyed Mohammad Taghi Department of management - Islamic Azad University, firoozkooh , Gholam Abri, Amir Department of management - Islamic Azad University, firoozkooh
Abstract :
This paper studies the effects of psychological, individual, product
strategy, and situational factors on the impulse purchase behavior of
customers in all Refah stores located in Tehran. The paper uses Betty and
Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis
were confirmed. The results indicated that the selected factors had impact
on the impulse behavior of the consumers. Based on the results
corresponding recommendations were finally made for the store
management to improve their customer satisfaction, market share and
competitive position
Keywords :
Psychological Factors , Personal Factors , Product Strategy , Situational Factors , Impulse Purchase Behavior
Journal title :
Astroparticle Physics
