Author/Authors :
Mombeini, Hossein Department of Management - Islamic Azad University, Tehran Central Branch , Fathollahi, Mehdi Department of Management - Islamic Azad University, UAE Branch , Asadollahi, Mohammad Reza Department of Management - University of Tarbiat Modares, Tehran , Bakhshizadeh, Alireza Department of Management - University of Tarbiat Modares, Tehran
Abstract :
In recent years, the construction of commercial complexes has been
increasingly grown across the country. However, only some of them have
been successful to accommodate a large number of visitors while others
are constantly changing the commercial units’ use. Meanwhile the lack of
demand for commercial units in the form of multi-purpose complexes as
well as recent general recession in the country’s economy has deteriorated
this situation. Therefore, the main problem of this research is to provide a
model for the success of the commercial complexes based on the local
approach. Grounded theory method has been used in order to theorize and
identify the dimensions of the model. Then the qualitative proposed model
is tested and implemented in a commercial complex in Tehran. The model
dimensions and their relationships are confirmed based on exploratory
and confirmatory factor analysis and structural equation modeling
