مرکز منطقه ای اطلاع رساني علوم و فناوري - Identifying determinants of young childrenʹs brand awareness: Television, parents, and peers

Title of article :

Identifying determinants of young childrenʹs brand awareness: Television, parents, and peers

Author/Authors :

Patti M. Valkenburg، نويسنده , , Moniek Buijzen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

456

To page :

468

Keywords :

Brand recognition , Brand recall , children , Advertising effects , Television exposure , Peerinfluence , brand awareness

Journal title :

Journal of Applied Developmental Psychology

Serial Year :

2005

Journal title :

Journal of Applied Developmental Psychology

Record number :

245170

Link To Document :