Title of article :
Evaluating the Performance of an Ambidextrous Bank Using an Agent-based Modelling Approach: A Case Study of Sepah Bank
Author/Authors :
Jahanseir Khararoudi, Farzaneh Department of Industrial Management and Finance - Faculty of Management and Accounting - Farabi Campus - University of Tehran, Qom, Iran , Azar, Adel Department of Industrial Management - School of Management and Economics - Tarbiat Modares University, Tehran, Iran , Karimi, Tooraj Department of Industrial Management - School of Management and Economics - Tarbiat Modares University, Tehran, Iran
Abstract :
Banks are the financial institutions that collect assets from various sources and
allocate them to the sectors that require liquidity. Therefore, banks are an inherent
element in the system of every country. As private banks enter financial markets,
the demand for diverse banking services increases dramatically. Banks seek to
use various techniques to improve their performance in attracting customers to
increase their market share and profitability. In this regard, assessing the performance
of banks is of utmost importance and has become a major activity of bank
managers. With the constant changes in the modern world and incessant attempts
of competitors to increase their market share by gaining competitive advantage,
special attention should be paid to ambidexterity as a key strategy to increase
competitive advantage and achieve high performance in dynamic business environments.
The present study aimed to identify the ambidextrous factors affecting
the performance of banks and present a model to assess the performance of an
ambidextrous bank using an agent-based modelling approach. The main objective
of the research is to achieve an applied model for managing the performance of
the banking industry. The simulation model is processed using the agent-based
modelling approach in any Logic software environment.
Keywords :
Agent-based modeling , Banking industry , Performance , Organizational ambidexterity
Journal title :
Astroparticle Physics