Abstract :
Literary theories have arisen to address some perceived needs in the critical appreciation of literature but flipside theory is a novelty that fills a gap in literary theory. By means of a critical look at some literary theories particularly Formalism, Marxism, structuralism, poststructuralism, psychoanalysis, and feminism but also Queer theory, New Criticism, New Historicism, postcolonialism, and readerresponse, this essay establishes that a gap exists, which is the lack of a literary theory that laserfocuses on depictions of victims of social existence (people who simply for reasons of where and when they are born, where they reside and other unforeseen circumstances are pushed to the margins). Flipside criticism investigates whether such people are depicted as main characters in works of literature, and if so, how they impact society in very decisive ways such as causing the rise or fall of some important people, groups or social dynamics while still characterized as flipside society rather than developed to flipview society. While flipside literary criticism can be done on any work of literature, only works that distinctively provide this kind of plot can lay claim to being flipside works. This essay also distinguishes flipside theory from others that multitask such as Marxism, which explores the economy and class conflict between the proletariat and the bourgeoisie, and feminism, which explores depictions of women (the rich and the poor alike) and issues of sex and gender. In addition, flipside theory underscores the point that society is equally constituted by both flipview society and flipside society like two sides of a coin.