Ethnic Semiolinguistics Role and Place in Discourse Formation and Discourse Development: Russian and English

The article examines the immersion processes of ethnicspecific signsnominations in discourses of needsbased communication. Set is the ontological status of a scientific discipline ethnic Semiolinguistics , the principles of which are developed within the framework of the scientific school Semiolinguistics of needs at the foreign languages department of Volgograd State Agricultural University; its principles of research are represented, and its prognostic and diagnostic potential are analyzed. We give the definition of the term needsbased communication ; the concepts discourse formation and discourse development are defined; and algorithms of research of these processes are described. The means and methods of the semantic content of such units actualization in the corresponding discourse formation and discourse development are studied. Ethnicspecific contexts of Russian and English discursive space of gastronomy are used as examples. Considerable attention is paid to the principles of needsbased signs typology; actualized in the relevant discourse nominations typology is carried out.