Title of article :
Lessons learned from i-mode: What makes consumers click wireless banner ads?
Author/Authors :
Shintaro Okazaki، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
advertising , Consumer behaviour , i-mode , Internet , Mobile device , innovation
Journal title :
Computers in Human Behavior
Journal title :
Computers in Human Behavior
