Developing a Regression Model to Assess the Relationship Between Customer Satisfaction and Service Quality

The study investigated the dimensions and their levels of service quality that have significant effect on customer satisfaction in Fashion house or brand shop. The findings showed that the dimensions of service quality such as tangible, reliability, responsiveness, competence, credibility, accessibility, and customer knowledge were positively correlated to customer satisfaction in Fashion house or brand shop. However, by using Statistic software “SPSS10.0.1”, only four factors, namely, reliability, customer knowledge, credibility and tangible have significant effect on customer satisfaction that indicated to improve customer satisfaction. Therefore, the management of fashion house organization should focus on reliability, customer knowledge, credibility and tangible to ahead of its competitors. Eventually customers would remain loyal to an organization and this brings continued profitability and success in business in future.