Identifying and Ranking the Components and Dimensions of E-Commerce Using the Meta-Synthesis Approach

The present study seeks to identify and prioritize the components and dimensions of e-commerce and categorize them as a comprehensive model by using the meta-synthesis method. In this research, total of 58 articles in the field of E-commerce was identified and examined in the first step. Latin articles were in the period of 1996 to 2017 and Persian articles were related to the period of 2001 to 2017. Finally, after three stages of the evaluation of articles, 29 articles remained. Then, based on the results of the metasynthesis method and the use of open coding, three main fields and a number of subfields were found for the e-commerce variable. Also, at this stage, the initial data was also introduced in the form of a new subset and added to the comprehensive model by using the indexing, conceptualization and categorization method. The main fields of e-commerce included customer trust and satisfaction in e-commerce, the development and application of ecommerce and the success of ecommerce. Each of these main fields has a number of sub-fields. Suggestions are presented in accordance with the comprehensive model identified. The ecommerce model can be a good tool for decision making managers and decision-makers, and should be used as a basis for future research.