Differences on Information Commitments in Consumption Domain

Information commitments are a profile of evaluative standards and information searching strategies on the Internet. The purpose of this study is to examine the reliability and validity of the information commitments instrument in consumption domain, and differences among scales underlying the instrument. A total of 258 university students participated in the survey who have experiences in online shopping. Using confirmatory factor analysis technical, this study has identified valid measures for each construct underlying information commitments in consumptions domain. The results indicate that participants preferred to utilize “content” to judge the usefulness of the information, and use “multiple sources” to evaluate the correctness of information, that they oriented to use search strategy “elaboration” in verifying online consumption information. Gender differences are also revealed on standard of the “multiple sources” and the “content”.