THE IMPACT OF COMMERCIAL EYE CATCHING ADVERTISEMENT ON THE SALES OF RITZBURY CHOCOLATE IN ANURADHAPURA DISTRICT OF SRI LANKA

The purpose of the research was to examine the impact of Commercial Eye Catching Advertisement on the sales of Ritzbury Chocolate in Anuradhapura district of Sri Lanka. Relevant literatures were revealed and a questionnaire derived from previous studies completed by 100 customers in Anuradhapura district of Sri Lanka by using the simple random sampling method. Quantitative research methods - the correlation analysis was carried out to examine the interrelationship between commercial eye catching advertisement and sales and single linear regression analysis was applied to assess the impact of commercial eye catching advertisement on sales of Ritzbury chocolate by using the SPSS (20.0) software. The findings showed that the Commercial eye catching advertisement tools- package design, mass media advertisement and online and web advertisement are used to creatively attract more customers to Ritzbury Chocolate. Correlation analysis proved that there is a positive relationship between Commercial eye catching advertisement and the sales of Ritzbury Chocolate in Anuradhapura district. The regression analysis showed that the Commercial eye catching advertisement has 53.9% impact on the sales. It is recommended that the company should investigate the other eye catching techniques and apply them to enhance the sales and increase the market share.