CONSUMERS’ PERCEPTION AND CONSUMPTION BEHAVIOUR OF PACKAGED DRINKING WATER

India is one among the best developing countries in manufacture of bottled water. Packaged drinking Water is one of the India’s best ever growing engineering sectors. Those sectors are been focused on the hygiene factors for the entire living beings. This study specifically focused on the 3600 perception of the consumers towards the packaged drinking water stating their awareness level, preference, influencing factors, problems and their gratification on it. Consumer’s response towards this cram reveals their favour for easy availability of the product and the pricing of the product was one of the major discrimination stated by them. This inequity can be sort out by the unique formulae of providing the appropriate discounts were the consumers can be benefitted. Hence the researcher is interested to conduct a research on the topic “Consumer perception and Consumption Behaviour of Packaged Drinking Water” which helps to identify the consumer preference towards different packaged drinking water in India. The analysis done will give an overview about awareness and level of satisfaction of people in consuming the packaged drinking water. The preferences of various brands that consumers like to purchase are also studied through this research work.More and more people are becoming aware of the packaged drinking water, and its commercial branding has been increasing tremendously. The packaged drinking water has a good scope in the current market and in the future market too.