A theoretical study of performance measures in the strategic and corporate entrepreneurships of firms

This paper compares performance measures in the corporate and strategic entrepreneurial activities of firms. The paper develops the concepts of strategic entrepreneurship and that of corporate entrepreneurship with the aim of identifying the measures suitable for determining their #x201C;endpoints #x201D; and hence, performance, with respect to the firm #x2019;s activities. The paper concludes the performance measures for both entrepreneurial processes need to consider and exploit the salient differences in their operations. When this is done, a #x201C;balanced #x201D; picture of the firm #x2019;s strategic as well as corporate entrepreneurial performance that aligns itself with the dynamic environment, operational processes and stakeholders and such that can enhance continuous improvement will be attainable.