Electronic Insurance and its Success Indicators (Case Study of Insurance Companies in Birjand)

Electronic insurance as one of the most important elements of electronic trade is an industrial have been concerned highly, and have had advantages such as disappearing of time and place limitation, decrease of insurance rate, increase of sales volume, easy access to the information, and decrease of transactions. According to this, the present study aims to investigate the effect of electronic insurance on the Birjand citizenship satisfaction. The statistical society includes all staffs and customers of insurance companies of Dana, Asia, Iran and Armed Forces in Birjand that use electronic insurance services. 100 persons of the sta􀆟s􀆟cal sample have been gained on the basis of Morgan table. The questionnaire has been randomly‐access distributed among 50 staffs and 50 customers who were presented in the under‐studied insurance companies. The questionnaire of the components of the strategic beneficiaries’ approach in the organizational effectiveness model was used for collecting the information. The research results show that in 95% confidence level of the success dimension of electronic insurance has a positive and meaningful effect on the satisfaction degree of using the insurance in the view of insurance company staffs. Also, the success of extending the electronic insurance, the success of using the electronic insurance, benefiting from the electronic insurance advantages, and satisfaction of electronic insurance are the most important indexes of the electronic insurance of Birjand in the view of insurance industry staffs. On the other side, the success dimension of electronic insurance has a positive and meaningful effect on the satisfaction degree of using the electronic insurance in the view of the customers, and finally, one can say that the customers’ satisfaction of electronic insurance in Birjand is high and desirable.