مرکز منطقه ای اطلاع رساني علوم و فناوري - Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers

Title of article :

Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers

Author/Authors :

Boyce، نويسنده , , Gordon ، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

649

To page :

689

Journal title :

Critical Perspectives on Accounting

Serial Year :

2000

Journal title :

Critical Perspectives on Accounting

Record number :

248007

Link To Document :