Title of article
Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers
Author/Authors
Boyce، نويسنده , , Gordon ، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
41
From page
649
To page
689
Journal title
Critical Perspectives on Accounting
Serial Year
2000
Journal title
Critical Perspectives on Accounting
Record number
248007
Link To Document