مرکز منطقه ای اطلاع رساني علوم و فناوري - Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

Title of article :

Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

Author/Authors :

Roslender، نويسنده , , Robin; Hart، نويسنده , , Susan J، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

255

To page :

277

Journal title :

Critical Perspectives on Accounting

Serial Year :

2002

Journal title :

Critical Perspectives on Accounting

Record number :

248070

Link To Document :