The Causal Model of Export Entrepreneurship and Export Market Orientation on Export Performance: a Case Study of Food and Agricultural Products Export Companies

The aim of this study is to define and introduce thevariable of export entrepreneurship and factors affecting it in aglobal export-centric model. However, we seek to find the effect ofthe variables of export entrepreneurship and export marketorientation on export performance. To test the research hypotheses,a sample of 296 people employed in food and agricultural productscompany located in Tehran Province has been used, whoseinformation has been obtained. Data has been collected usingstandard questionnaire and the obtained information has beenanalyzed by SPSS and Smart PLS software. The research findings demonstrate that resources and the intensity of competition have apositive effect on export entrepreneurship, but the impact ofmarket distance on export entrepreneurship has not beenconfirmed. The results indicate the positive impact of exportmarket orientation and export entrepreneurship on the exportperformance of sample companies. However, the moderating impactof the degree of globalization on the relationship between exportmarket orientation and export performance has been confirmed.