Strategic Agility Capabilities, Factors and their Effect on Organizational Performance: A Case Study of Iranian Banks

Business evolutions, emergence of powerful competitors, rapid technological changes, change in customers expectations, new social models, etc require firms to revisit their strategies continuously. Further, the capability of a firm to agree on a change, identify opportunities and reform resources enables it to change strategic orientations properly. New orientations need the definition of a new logic for a firm that appears in three axes of value creation, delivery and capture. In the present research, the effect of strategic agility is studied on organizational performance by examining it exactly. The population of the research is Iranian Banks with at least 5-year of experiences in this industry. According to the exploratory nature of the research, the factors of strategic agility are identified after literature review on agility, and PLS-SEM is used to measure its effect on organizational performance according to the limitations of the sample of study. Findings show that the strategic agility has a significant positive effect on the organizational performance. Also among factors affecting the strategic agility is collective commitment that has the highest effect on the organizational performance.