Crisis Management in the Persepolis World Heritage Complex (A Case Study about Drought)

This study tries to present a crisis management plan for the Persepolis World Heritage Site (a case study about drought). The study and data collection procedure is conducted mainly by descriptive and analytical methods. The study population includes the experts of historical places in Department of Agriculture, Natural Resources Department, Geology Department, and Regional Water Department of Fars, among whom 62 people were chosen by using Cochran sampling formula. Their liability for the case study variable of drought was confirmed to be 83 percent, using Cronbach alpha. In this study, the internal and external factors of weaknesses, strengths, threats, and opportunities in this important World Heritage Site were investigated using SPSS software and SWOT method. In this way, drawing a matrix (SWOT) and implementing related strategic analysis, a strategy table including WO, ST, SO, WT has been provided regarding proactive protection. As the next step, putting collective wisdom and consensus of experts and managers of the department were proposed to optimize the designed strategies, to prioritize these strategies, and finally to choose the most suitable one for the aforementioned site.