A Study on the Socio-cultural Factors Affecting Women's Cosmetic Surgery (A Case Study of Women in Noor City)

The tendency toward beauty is natural and common among all human beings. However, today, the tendency toward beauty, as a social phenomenon, has reached the stage of vanity and showing off. Cosmetic surgery is one of the significant issues in the field of medicine and culture, and one of the topics studied in the field of sociology. This study aims to investigate the sociocultural factors affecting cosmetic surgery of women in Noor city. The theoretical approach of the study includes anthropology, sociology and feminism. The methodological strategy of the research is based on using the research method. The population of the study was 329 participants. The data were analyzed using the mean comparison test, T- test, one-way variance analysis, and multiple regressions. The results indicate that there is a positive relationship between cosmetic surgery and consumerism, cultural capital, social pressure, higher social status and body management. There is also a negative relationship between cosmetic surgery and negative perceptions of the body.