Two-level supply chain for a deteriorating item with stock and promotional cost dependent demand under shortages

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer’s warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers’ demand of the item is linearly influenced by the stock level and in case of shortages the base demand is partially backlogged. Being the leader of the supply chain, the retailer introduces some promotional cost to boost the base demand of the item. To participate in joint marketing decision, the wholesaler shares a compromise part of this promotional cost. Goal of this research work is to maximize the individual profits (when the retailer is the leader and the wholesaler is the follower) as well as the channel profit (when the retailer and the wholesaler jointly make marketing decision) of the system. It is established that if the wholesaler shares a part of the promotional cost, then the channel profit as well as the individual profits increase. The supply chain model is also considered in imprecise environment, where different inventory parameters are fuzzy/rough in nature. In this case, the individual profits as well as the channel profit become fuzzy/rough in nature. As optimization of fuzzy/rough objective is not well defined, following credibility/trust measure of fuzzy/rough event, an approach is followed for comparison of fuzzy/rough objectives and a Particle Swarm Optimization algorithm is implemented to find the marketing decisions. Efficiency of the algorithm in solving the problem is statistically established. The existence of the joint marketing decision is established analytically and numerically (with illustration) in crisp as well as in imprecise environments.