The Titles of Newspapers and Magazines as Artifacts of The Epoch

The article identifies and describes ideologically determined components of the meaning in the semantic structure of the titles of newspapers and magazines (hemeronyms), published from the end of the XX to the first decade of the XXI century. The key meaning of “renewal” is semantized in this era as ‘not the same as before’. Its zone of influence includes private key meanings: “changing the socio-political system”, “changing the economic structure of the country”, “value of the human person”. The idea of renewal is expressed in the renaming of many publications, and especially those with “Sovietism” in their composition; in active use of borrowings from Western European languages, “returned” historicisms - lexical units associated with the pre-revolutionary (until 1917) era, as well as confessional vocabulary in the titles of newspapers and magazines; in neutralizing the pejorative connotation of some words and the possibility of their use in hemeronimy; in the active naming of newspapers and magazines of a special group of lexical units, broadcasting semantic dominants of the era.