COMPANY STRATEGY DETERMINATION IN FOOD COMPANY USING SWOT METHOD

Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes necessary when it is known or suspected there are insufficient resources to achieve these goals. To choose a good strategy, it is important to check first the strategic position of a company. The SWOT analysis is a very useful tool to do so. Everyone almost every day buys food to live. For people, it is very important to buy food with good quality at a low price. That is why the authors chose a food company to check its strategic position. In this paper, the strategic position of the chosen food company was specified. This allowed assessing the current situation of the company and to determine the direction of its future activities. The company should use the maxi-maxi strategy.