Author/Authors :
Teoh, Sayyen University Melbourne - School of Business Information Technology, Royal Melbourne Institute of Technology (RMIT), Australia , Jais, Mohamad Universiti Malaysia Sarawak - Faculty of Economics and Business, Malaysia , Che Ahmad, Ayoib Taman Universiti - UUM Business Center, Malaysia , Nasirin, Syed Brunel University - School of Information Systems, Computing and Mathematics, UK
Abstract :
This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands the key organisational determinants of success and has influence over them. The paper concludes with a discussion of how implementation planning, user need analysis and communication problems could be overcomed and also some implications to the companies in the developing nations.
