مرکز منطقه ای اطلاع رساني علوم و فناوري - ricing an industrial technological innovation: A case study : What decision do you recommend: Skim?, penetration?, or price parity with an older technology?

Title of article :

ricing an industrial technological innovation: A case study : What decision do you recommend: Skim?, penetration?, or price parity with an older technology?

Author/Authors :

Arch G. Woodside، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

145

To page :

150

Journal title :

Industrial Marketing Management

Serial Year :

1995

Journal title :

Industrial Marketing Management

Record number :

254681

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254681