• Title of article

    Net present value technique s and their effects on new product research

  • Author/Authors

    George T. Haley، نويسنده , , Stephen M. Goldberg، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    14
  • From page
    177
  • To page
    190
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1995
  • Journal title
    Industrial Marketing Management
  • Record number

    254684