Title of article

Involving organizational buyers in new product development

Author/Authors

Kwaku Atuahene-Gima، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1995

Pages

12

From page

215

To page

226

Journal title

Industrial Marketing Management

Serial Year

1995

Journal title

Industrial Marketing Management

Record number

254687