Title of article
Business-to-business advertising: What are the dimensions of an effective print ad?
Author/Authors
Ritu Lohtia، نويسنده , , Wesley J. Johnston، نويسنده , , Linda Aab، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
10
From page
369
To page
378
Journal title
Industrial Marketing Management
Serial Year
1995
Journal title
Industrial Marketing Management
Record number
254702
Link To Document