مرکز منطقه ای اطلاع رساني علوم و فناوري - When the purchasing agent is a committee: Implications for industrial marketing

Title of article :

When the purchasing agent is a committee: Implications for industrial marketing

Author/Authors :

Richard G. Jennings، نويسنده , , Richard E. Plank، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

411

To page :

419

Journal title :

Industrial Marketing Management

Serial Year :

1995

Journal title :

Industrial Marketing Management

Record number :

254705

Link To Document :