• Title of article

    Succeeding in the communiputer age: Technology and the marketing mix

  • Author/Authors

    John A. Courtney، نويسنده , , Doris C. Van Doren، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    10
  • From page
    1
  • To page
    10
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1996
  • Journal title
    Industrial Marketing Management
  • Record number

    254709

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254709