• Title of article

    Long-term relationship in industrial marketing: Reality or rhetoric

  • Author/Authors

    Brian Koon Huat Low، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    13
  • From page
    23
  • To page
    35
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1996
  • Journal title
    Industrial Marketing Management
  • Record number

    254711