Title of article
Marketing implementation in small and midsized industrial firms: An exploratory study
Author/Authors
Hemant C. Sashittal، نويسنده , , David Wilemon، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
12
From page
67
To page
78
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254715
Link To Document