Title of article
Situational risk in organizational buying: A basis for adaptive selling
Author/Authors
vMichele D. Bunn، نويسنده , , Ben Shaw-Ching Li، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
14
From page
439
To page
452
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254747
Link To Document