Title of article
Technical risk and new product success: An empirical test in high technology business markets
Author/Authors
Robert Polk، نويسنده , , Richard E. Plank، نويسنده , , David A. Reid، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
13
From page
531
To page
543
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254754
Link To Document