مرکز منطقه ای اطلاع رساني علوم و فناوري - Technical knowledge as value added in business markets: Implications for procurement and marketing

Title of article :

Technical knowledge as value added in business markets: Implications for procurement and marketing

Author/Authors :

Morry Ghingold، نويسنده , , Bruce Johnson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

271

To page :

280

Journal title :

Industrial Marketing Management

Serial Year :

1997

Journal title :

Industrial Marketing Management

Record number :

254783

Link To Document :