• Title of article

    Conflict between Engineers and Marketers: The Engineer’s Perspective

  • Author/Authors

    Vivienne Shaw، نويسنده , , Christopher T. Shaw، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1998
  • Pages
    13
  • From page
    279
  • To page
    291
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1998
  • Journal title
    Industrial Marketing Management
  • Record number

    254829