• Title of article

    Planning Market Share Growth in Mature Business Markets

  • Author/Authors

    John A. Weber، نويسنده , , Utpal Dholakia، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1998
  • Pages
    28
  • From page
    401
  • To page
    428
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1998
  • Journal title
    Industrial Marketing Management
  • Record number

    254838

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254838