مرکز منطقه ای اطلاع رساني علوم و فناوري - Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology Markets

Title of article :

Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology Markets

Author/Authors :

Lexis F. Higgins، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

305

To page :

317

Journal title :

Industrial Marketing Management

Serial Year :

1999

Journal title :

Industrial Marketing Management

Record number :

254871

Link To Document :