Title of article
Do Customer Partnerships Improve New Product Success Rates?
Author/Authors
Alexandra J. Campbell، نويسنده , , Robert G. Cooper، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
13
From page
507
To page
519
Journal title
Industrial Marketing Management
Serial Year
1999
Journal title
Industrial Marketing Management
Record number
254886
Link To Document