• Title of article

    Customer Demand Planning at Lucent Technologies: A Case Study in Continuous Improvement through Sales Forecast Auditing

  • Author/Authors

    Mark A. Moon، نويسنده , , John T. Mentzer، نويسنده , , Dwight E. ThomasJr، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    8
  • From page
    19
  • To page
    26
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1999
  • Journal title
    Industrial Marketing Management
  • Record number

    254899