Title of article
Customer Demand Planning at Lucent Technologies: A Case Study in Continuous Improvement through Sales Forecast Auditing
Author/Authors
Mark A. Moon، نويسنده , , John T. Mentzer، نويسنده , , Dwight E. ThomasJr، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
8
From page
19
To page
26
Journal title
Industrial Marketing Management
Serial Year
1999
Journal title
Industrial Marketing Management
Record number
254899
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